Cookie Consent – EU Directive 2009/136/EC

There has been recent and important changes regarding data privacy and the use of cookies. This article will introduce you to these changes and explain how you make your website compliant.

Since the adoption of the EU Directive 2009/136/EC “Telecom Package”, Internet users must be informed and provide their prior consent to the storage of cookies on their computer. The use of cookies for advertising, analytics and social share buttons require the user’s consent:

It is necessary to inform users of the presence, purpose and duration of the cookies placed in their browsers, and the means at their disposal to oppose it.

Cookies are tracers placed on Internet users’ hard drives by the web hosts of the visited website. They allow the website to identify a single user across multiple visits with a unique identifier. Cookies may be used for various purposes: building up a shopping cart, storing a website’s language settings, or targeting advertising by monitoring the user’s web-browsing.

Certain cookies are exempted from the cookie consent rule: for those cookies that are strictly necessary to offer the service sought after by the user you do not need to ask consent to user. Examples of such cookies are:

  • the shopping cart cookie,
  • authentication cookies,
  • short lived session cookies,
  • load balancer cookies,
  • certain first party analytics (such as our cookies),
  • persistent cookies for interface personalisation.

For all cookies that are not exempted from the Cookie Consent then you will need to:

  • obtain consent from web users before placing or reading cookies and similar technologies,
    clearly inform web users of the different purposes for which the cookies and similar technologies will be used,
    propose a real choice to web users between accepting or refusing cookies and similar technologies.

Because we (1) anonymise visitor IP addresses (at least two bytes) and (2) include the opt-out iframe solution in your website you do not need to ask for consent.

If you are using another analytics solution other than our provided solution then you will need to ask users for consent.